Before online search made finding business information fast and easy (“just Google it”), people would use the yellow pages to find a business that would take care of what they needed. That’s what was great about the yellow pages — if you wanted to find a business you looked in one place and found a list of providers for the product or service you wanted.
Then the yellow pages was replaced by the Internet and Google Local Search. Now, when you want something, you can find it and probably order it online.
Now, people expect the desktop search experience to be available when they are on the move. More and more they will use their mobile device. Customers will expect to find you in a single step where they can see a map and directions to your location and they will want to make a call to you. Will they be able to?