It’s because consumers use smartphones like a modern Swiss Army knife. It’s the platform people use to communicate via Voice, SMS, and Email. It’s also how people take pictures and browse the web. Smartphone manufacturers have markets that sell applications to do everything from translate languages to help you find the best sushi in town.
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Why are smartphones such a big deal?
95% of all smartphone users have searched for local businesses.
After searching, 61% of all users call and 59% visit the location.
90% of those people act within 24 hours.
